Sappy Go Lucky is a Maine-made maple syrup brand inspired by the charm of the coast. I wanted to bring a fresh twist to traditional syrup branding by blending seaside elements, such as lighthouses, with the warmth and richness of maple syrup. To build the brand’s identity, I designed a logo and visual style that captured that easygoing, coastal Maine spirit while keeping the look clean, bright, and full of personality. From there, I developed playful packaging that felt both local and unexpected. I then extended the design into product-focused advertisements for each syrup flavor, creating a cohesive connection between the packaging and the promotional materials. This project taught me how thoughtful branding can unify every part of a product’s visual story.
Packaging and Advertisements
