This project aimed to create a guerrilla event for a brand. I chose Patagonia as the brand. The event is "Hike and Seek", an exclusive product drop. This event is focused on exclusivity and customer appreciation. It will be a one-time-only mystery product drop that can only be obtained by hiking to a specific location. When the consumers arrive there will be a pop-up shop with the product and other small items such as stickers, bracelets, coupons, and snacks.
I wanted to remain true to the bright color-forward style of Patagonia. I used a map design in the background in reference to the brand being an outdoors brand but also in reference to the hiking portion of the event. The background should be easily recognizable for having the classic brand colors and playful design. The Event Flyer and Direct Mailer are both for advertising the event and the Event Backdrop would be featured at the event for hikers to take photos in front of with their new products.
Event Flyer
Direct Mailer (Front & Back)
Event Backdrop
Pre-Work
Thumbnails (Event Flyer, Direct Mailer, Event Backdrop)
Roughs (Event Flyer, Direct Mailer, Event Backdrop)
